Campaign Strategy
Define campaign objectives, customer audiences, locations and suitable ad formats.
Meta Ads · Facebook & Instagram
Reach the Right Audience. Build Your Brand. Grow Your Business.
Strategic Facebook and Instagram advertising for businesses that want to increase visibility, attract enquiries and connect with potential customers.
Campaign Overview● ● ●
Facebook + Instagram Ads
Illustrative campaign dashboard
Reach24.8K
Clicks1,240
Enquiries86
Sample figures for design illustration only — not actual client results.
What We Do
Facebook & Instagram Advertising Services
From the first campaign idea to ongoing improvement, we help plan and manage advertising around your business goals.
Lead Generation Ads
Build campaigns designed to encourage enquiries through lead forms, websites or messaging.
Creative & Copy Planning
Develop advertising messages, visual concepts and calls to action that fit your business.
Audience Targeting
Configure available audience, geography and placement options based on campaign goals.
Retargeting Campaigns
Reconnect with eligible people who previously interacted with your website or business.
Performance Reporting
Review reach, clicks, enquiries and other relevant metrics to guide campaign improvements.
Built Around Your Goals
Advertising That Supports Real Business Objectives
Different businesses need different campaigns. We select campaign objectives and creative approaches based on the audience and the action you want customers to take.
- Increase awareness of your business or products
- Generate enquiries for products and services
- Encourage visits to your website or online store
- Promote seasonal offers and product launches
- Measure results and improve campaigns over time
Who Can Benefit?
Retail shops and e-commerce stores, restaurants, coaching centres, local service providers, manufacturers, distributors and other growing businesses.
What You Can Expect
Clear campaign planning, sensible budget discussions, regular performance reviews and transparent communication about what is working and what needs improvement.
Campaign Options
Choose the Campaign Goal
Explore common approaches. The best setup depends on your offer, budget and audience.
Lead Generation Campaigns
Help interested customers contact your business through available lead forms, messaging or a landing page.
Audience planningLead formsFollow-up process
Brand Awareness Campaigns
Introduce your business, products or services to relevant audiences with visual and video advertisements.
ReachBrand storytellingCreative testing
Sales & Traffic Campaigns
Encourage suitable audiences to visit your website, explore products or take measurable actions, subject to available campaign features.
Website visitsProduct promotionConversion measurement
Our Process
How We Manage Your Ads
A straightforward workflow with clear decisions and ongoing optimization.
01
Business Discussion
Understand your products, audience, goals and available budget.
02
Campaign Planning
Select objectives, targeting, creative direction and measurement.
03
Setup & Launch
Prepare ads, tracking where appropriate, and launch after approval.
04
Monitor & Improve
Review performance and adjust eligible campaign settings.
05
Report & Review
Share results, observations and practical next steps.
Transparent Budgeting
Know Where Your Advertising Budget Goes
Ad spend is the amount charged by Meta for displaying advertisements on its platforms. Management fees are CodeMitro's separate charges for planning, setup, monitoring and reporting, according to the agreed scope.
Creative production, landing page development and third-party tools may involve additional costs if required. Campaign approval and delivery are subject to Meta's policies and systems.
Why Work With CodeMitro?
- Business-first planning, not one-size-fits-all packages
- Experience in software projects and digital customer journeys
- Clear discussions about deliverables and costs
- Campaigns coordinated with your website or lead workflow
- Practical reporting without unrealistic promises
Common Questions
Facebook & Instagram Ads FAQs
Do I need both Facebook and Instagram accounts?
Campaign setup depends on the placements you want to use and Meta's current account requirements. We can review your existing business assets before starting.
Is the advertising budget included in your service fee?
No. Meta advertising spend and CodeMitro management fees are separate unless a written proposal explicitly states otherwise.
Can you run ads for a small local business?
Yes. We can plan location-focused campaigns for suitable businesses, subject to available targeting options and advertising policies.
Can you guarantee leads or sales?
No. Results depend on competition, audience, creative quality, offer, landing page, budget and other factors. We focus on measurement and continuous improvement.
Can you work with our existing website?
Yes. We can review the customer journey and recommend changes or integrations where needed. Website changes can be scoped separately.
Will I retain access to my advertising account?
We recommend that clients retain ownership and appropriate administrative access to their own business and advertising assets.
Let's Discuss Your Goals
Ready to Reach More Potential Customers?
Tell us about your business, target audience and budget. We'll discuss a practical Facebook and Instagram advertising approach.